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Identifying Your Customers & Understanding Your Market

Yale University Library provides access to a variety of resources that can help you target & find potential customers and understand markets, with an emphasis on consumer products and services. 

In this session, led by Erin Wachowicz and Miriam Olivares, attendees will:

  • Learn how to identify potential customers & markets using library resources
  • Learn about sources of data and statistics to use for more in-depth market and location analysis 
  • Practice using library resources and tools during a hands-on exercise 


Thursday, February 16, 2017
4:30pm - 6:00pm
17 Hillhouse: Library classroom, 07
  Center for Science and Social Science Information (CSSSI)     Entrepreneurship & Innovation     Love Your Data Week  
Registration has closed.

Event Organizer

Profile photo of Miriam Olivares
Miriam Olivares
Erin Wachowicz